Industry Insights MedComms: 08/09/24
In this week’s medical communications insights, we discuss trending topics that we believe are helpful for content creation and improvement.
Where do healthcare professionals go to find medical information?
Avant Healthcare conducted a survey involving 401 healthcare professionals (HCPs) of different backgrounds (physicians, physician assistants and nurse practitioners), generations and specialties. The Channel Preference survey aimed to understand where HCPs go to seek medical information in order to provide pharmaceutical marketers insight into how medical content is consumed. The survey came up with the following main points:
- HCPs dedicate the largest portion of their learning time to online text-based content, particularly preferring self-guided learning modules.
- Most HCPs engage with medical education during weeknights.
- Younger HCPs are driving the surge in podcast popularity, indicating a potential shift in content consumption for future generations.
- Older HCPs prefer live and in-person KOL (key opinion leader) programs, while younger HCPs are more likely to turn to virtual KOL-led videos.
The modern challenges of freelance medical writing
Do you have what it takes to be successful in today’s freelance medical writing world? The latest webinar posted by NetworkPharma.tv focusses on current challenges impacting freelance medical writers worldwide. In this webinar, Adriana Rocha (EMWA’s Freelance Business Group) and Eleanor Steele (The MedComms Workbook) reflect on these challenges and aim to gather feedback on the initial findings of their research regarding the current freelance medical writing landscape.
More on freelance medical writing here.
Moderna launches free online course on mRNA vaccines
Moderna has partnered with Coursera to launch a free, three-module online course titled ‘mRNAs as Medicines’. This course aims to educate medical communicators and the general public about mRNA technology and its potential applications in vaccines, targeted cancer therapies and genetic disorder therapies. It also intends to inspire interest in research and careers in STEM (science, technology, engineering and mathematics). In a public announcement, Moderna states that accessible education can transform lives and communities, while Coursera highlights the growing global demand for research-based knowledge and skills.
Link to course here.
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