Industry Insights MedComms: 15/08/24
In this week’s medical communications insights, we highlight topics that we deem helpful for improving content creation and publication planning.
The benefits of microlearning in Continuing Medical Education (CME)
In a recent webinar posted on NetworkPharma.tv, speakers discuss insights, benefits and good practices related to microlearning in Continuing Medical Education (CME).
According to Katie Eustace, Managing Director at Answers in CME, microlearning in CME refers to 15-minute content focused on specific learning objectives. This concept is gaining traction because of its accessibility and flexibility for ever-busy healthcare professionals, while its success hinges on clear and focused learning objectives. Infographics, or graphical abstracts, represent an example format of microlearning in CME, which can be disseminated via social media platforms and applied in clinical decision-making scenarios.
More on infographics: EMWA article
Multicultural differences and considerations in medical communications
The latest episode (episode 5) of the ISMPP (International Society for Medical Publication Professionals) InformED podcast underlines the importance of understanding cultural differences in medical publications. In this episode, guest host Emma Hinkle and her guests discuss the need to improve diversity and inclusivity in medical communications and clinical trials. The speakers introduce potential strategies and real-world examples for utilising culturally appropriate outreach channels, providing cultural competency training and engaging diverse patient groups.
The art of facilitating a team meeting
Have you ever wondered how a meeting facilitator contributes to publication planning? A recent two-part article published in the MAP Newsletter, the official newsletter of the ISMPP, dives into meeting facilitation in medical communications and emphasises the crucial role of the facilitator in publication planning. The article provides insights and tips on running a successful meeting: Part one highlights the importance of preparation, role assignment and collaboration between the facilitator and meeting chair, while part two focuses on leveraging meeting formats, improving engagement and developing facilitation strategies.
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