Social media in medical communication: opportunities and risks
Scientific exchange is no longer confined to congress halls or journal pages. Increasingly, it takes place in digital environments — visible, searchable, and open to interpretation and criticism. For pharmaceutical, biotech and medtech organisations, this shift presents real opportunity. A well-considered pharma social media strategy can strengthen scientific visibility, support healthcare professional (HCP) engagement online […]
How communications around menopause are changing
Menopause communication requires care, balance and context. Once considered a taboo topic, menopause and perimenopause are now frequently discussed in social media, mainstream media, professional health publications and in the workplace. This increased visibility is long overdue. It also places greater responsibility on organisations publishing women’s health information. Why thoughtful communication matters Menopause is a major […]
Looking ahead to 2026: How a year of change is influencing healthcare comms partnerships
As we step into 2026, many pharmaceutical and med-tech teams are doing so having barely caught their breath. The past year was marked by large-scale restructures across global organisations, bringing significant internal focus, tough decisions and profound change. For many, 2025 wasn’t about acceleration – it was about resilience and reset. The human impact of […]
Antibody–drug conjugates: the future of targeted cancer therapies
Antibody–drug conjugates (ADCs) are at the forefront of targeted cancer therapies. These ‘smart’ therapies combine precision targeting with potent chemotherapy and offer hope for patients living with cancer. What are ADCs – and why do they matter? ADCs are known as ‘smart bombs’ or ‘biological missiles’ for cancer. They consist of three components: a monoclonal […]
Building a healthcare content strategy that works
Content marketing in healthcare focuses on connecting, informing and building trust rather than directly promoting services or products. Whether you’re a pharmaceutical company launching a product, a medical device company engaging clinicians or a hospital nurturing relationships with patients, having a healthcare content strategy is key to making your communication effective and impactful. Why […]
How white papers drive growth for pharma, biotech and CDMO firms
White papers are established tools for communicating complex healthcare data. When used strategically, white papers can translate into marketing success. They turn data into dialogue and dialogue into growth initiatives for pharmaceutical firms, biotech companies and contract development and manufacturing organisations (CDMOs). Why white papers matter for healthcare companies A scientific white paper gives medical […]
Gertrude Elion: The relentless mind who changed modern medicine
In a time when women were rarely seen in scientific leadership roles, Gertrude Elion broke barriers and transformed the pharmaceutical industry. Her contributions to drug development laid the groundwork for many of today’s treatments and reshaped how medicines are discovered. Elion’s path into science was anything but easy. Born in 1918 to an immigrant family […]
The hidden power of null findings
During past influenza outbreaks, governments spent billions stockpiling antivirals like Tamiflu (oseltamivir). A Cochrane review later revealed that key claims about the drug’s effectiveness were supported largely by unpublished trial data. Under pressure from the BMJ’s first open data campaign, manufacturers finally released the full data set, only to reveal no solid evidence that Tamiflu […]
Using systematic literature searches to boost scientific impact
In areas of scientific research, where findings evolve rapidly, systematic literature searches provide the perspective needed to prioritise confidently. An effective systematic literature search transforms scattered data into strategic insight. Whether you’re developing a publication plan, aligning messaging between internal teams, or building a foundation for the creation of scientific content, a systematic literature search […]
The healthcare data crisis: Digital fragmentation in Aotearoa New Zealand’s healthcare system
What if the healthcare system isn’t missing information, but missing integration? Aotearoa New Zealand’s healthcare system collects vast amounts of patient data every day – from GP visits and prescriptions to hospital stays and lab tests. But much of it sits untapped in digital silos, scattered across providers, regions, and outdated systems. That’s the heart […]
How medical communication is reshaping the narrative on menopause hormone therapy
The blog discusses how medical communication is helping to transform public perceptions of hormone replacement therapy (HRT) for menopause (also known as menopause hormone therapy), from the negative press it received in the early 2000s to a more informed and balanced understanding. It highlights the crucial role of science communication and medical writers in educating […]
Working effectively across time zones: the Elion advantage
In today’s interconnected world, remote work often means collaborating with teams spread across various time zones. While this offers numerous advantages, it also presents unique challenges. At Elion Medical Communications, we’ve strategically embraced this global setup, turning potential hurdles into powerful assets. Benefits of working in different time zones Working across time zones offers significant […]
