Elion in respiratory therapy: Communicating innovation
At Elion Medical Communications, one of our major areas of expertise is providing expert medical writing services to respiratory therapy companies. We have long-standing relationships with device manufacturers who specialise in developing and promoting non-invasive ventilation devices.
Leading with experience
Drawing on more than 20 years of experience in medical communications within respiratory care, our team has crafted a wide range of content across various device categories, including:
- vibrating mesh nebulisers
- continuous positive airway pressure (CPAP) and bilevel positive airway pressure (BiPAP) systems
- oxygen therapy devices
- respiratory facemasks.
We understand the science behind these technologies and we know how to communicate their benefits clearly to clinicians, payers and patients.
Respiratory care communications in step with emerging innovations
Respiratory diseases represent a significant health burden globally: over 260 million asthma cases were recorded in 2019, and COPD is the fourth leading cause of death worldwide, being responsible for approximately 3.5 million deaths in 2021.
This means respiratory care is a common requirement across multiple settings, including home use, emergency departments and critical care units. As respiratory therapy devices evolve rapidly to improve the quality of life of patients with conditions such as asthma, COPD, sleep apnoea and acute respiratory distress, it’s important that clinical data and usage guidance, along with device features and benefits, are communicated clearly, in an evidence-based manner. All this aids patient education which translates to treatment adherence and the potential for better health outcomes.
We support respiratory device manufacturers with:
- strategic positioning and value proposition development
- effective promotional messaging focused on device features, benefits and performance
- omnichannel product launch marketing campaigns
- patient education resources
- literature reviews, white papers and clinical summaries.
Respiratory care communications in step with emerging innovations
Respiratory diseases represent a significant health burden globally: over 260 million asthma cases were recorded in 2019, and COPD is the fourth leading cause of death worldwide, being responsible for approximately 3.5 million deaths in 2021.
. This means respiratory care is a common requirement across multiple settings, including home use, emergency departments and critical care units. As respiratory therapy devices evolve rapidly to improve the quality of life of patients with conditions such as asthma, COPD, sleep apnoea and acute respiratory distress, it’s important that clinical data and usage guidance, along with device features and benefits, are communicated clearly, in an evidence-based manner. All this aids patient education which translates to treatment adherence and the potential for better health outcomes.
We support respiratory device manufacturers with:
- strategic positioning and value proposition development
- effective promotional messaging focused on device features, benefits and performance
- omnichannel product launch marketing campaigns
- patient education resources
- literature reviews, white papers and clinical summaries.
Respiratory therapy areas where we have made an impact
Aerosol drug delivery (inhalers)
Metered-dose inhalers, dry powder inhalers and soft mist inhalers are common types of inhalation devices used to deliver medication directly to the lungs for conditions such as asthma and COPD. The canister is pushed down to release a pre-measured dose of medication, and a propellant (usually hydrofluoroalkane) helps deliver the drug as a fine mist.
Aerosol drug delivery (nebulisers)
Nebulisers include jet, ultrasonic and vibrating mesh devices. They deliver inhaled medication into the lungs and are often used when inhalers are not appropriate. Jet nebulisers use compressed air (or oxygen) to create a high-velocity jet that turns liquid medication into a mist. Ultrasonic nebulisers use high-frequency vibrations from a piezoelectric crystal to produce an aerosol from liquid medication. Mesh nebulisers are portable, efficient and virtually silent and also produce an aerosol from a liquid medication.
Positive airway pressure (PAP) therapy
These include CPAP, automatic positive airway pressure and BiPAP devices. Used in both home and clinical environments, PAP systems are a cornerstone of therapy for obstructive sleep apnoea and respiratory failure.
Respiratory face- and nasal masks
Masks must be safe, comfortable and effective for non-invasive ventilation and aerosol delivery.
Oxygen therapy devices
These include high-flow nasal cannula systems and portable oxygen concentrators.
Our work in respiratory therapy
The Elion team has extensive experience working in respiratory therapy, delivering:
- educational materials for healthcare professionals (HCPs)
- congress materials such as abstracts, posters and oral presentations
- omnichannel promotional marketing campaigns (email marketing, landing pages, digital sales aids, patient resources, leavebehinds, social media content, landing pages and user videos)
- core claims documents
- patient education and support materials
- website and blog content
- marketing strategy.
Respiratory diseases
- Asthma
- Chronic bronchitis
- COPD
- Cystic fibrosis
- Emphysema
Our approach sets us apart
At Elion, we don’t just write, we guide your respiratory project from concept to completion.
From initial concept through to final approval, our team brings scientific expertise and project management to achieve your goals in respiratory therapy communication. We act as an extension of your team to ensure scientific accuracy and clarity across each communication modality.
01
Understanding your objectives, timelines, and target audience. This ensures our strategy aligns with your long-term goals.
02
Drafting scientifically sound and engaging content, grounded in evidence and tailored for your audience.
03
Detailed editing and fact-checking to ensure clarity and compliance with industry standards.
04
Revising and refining the draft by integrating your feedback and making sure the messaging is accurate and consistent.
05
Preparing final deliverables to meet your specifications while supporting you through the product lifecycle, from pre- to post-launch.
Our case studies in respiratory therapy devices
At Elion, our expertise in respiratory therapy devices has been applied to the real challenges faced by our clients. Each project brings its own unique clinical and strategic needs.
With the recent implementation of the Medical Device Regulation (MDR) framework in the European Union, Elion supported the marketing, medical affairs and regulatory teams of a long-standing client to develop MDR-compliant clinical core claims. Read more about the case study here.
Respiratory Therapies FAQs
Our medical writers develop a full spectrum of materials for respiratory therapy device companies, including training modules, promotional materials, journal articles, white papers and more.
From research publication to strategy support during product launch, we collaborate with medical device companies, med comms agencies and academic researchers to create scientifically robust and clear content for respiratory therapy devices.
Absolutely! We have extensive experience supporting medical device companies and med comms agencies to create regulatory body compliant written assets, including MDR-compliant core claims and material.
Our team of medical writers has extensive experience (20+ years) in creating clear and accurate written material for respiratory therapy devices such as CPAP, nebulisers and therapeutic oxygen delivery systems.
Yes, we provide specialised services to create content that promotes patient education on respiratory therapy devices, a key differentiator for patient therapy adherence.
At Elion, we understand our audience. Whether it be clinicians, patients or regulators, we have a range of medical writers with experience in creating content that is specific to each.
At Elion, we support our clients with developing respiratory device core claims from the ground up. We work closely with clients to create a strategy and plan to generate evidence-based claims from scientific literature and write materials grounded in these claims.
Elion understands that strong clinical evidence is the foundation of core claims and communications. We create content that links written statements to their respective core claims and clinical evidence.
