Social media in medical communication: opportunities and risks
Scientific exchange is no longer confined to congress halls or journal pages. Increasingly, it takes place in digital environments — visible, searchable, and open to interpretation and criticism. For pharmaceutical, biotech and medtech organisations, this shift presents real opportunity. A well-considered pharma social media strategy can strengthen scientific visibility, support healthcare professional (HCP) engagement online […]
How communications around menopause are changing
Menopause communication requires care, balance and context. Once considered a taboo topic, menopause and perimenopause are now frequently discussed in social media, mainstream media, professional health publications and in the workplace. This increased visibility is long overdue. It also places greater responsibility on organisations publishing women’s health information. Why thoughtful communication matters Menopause is a major […]
The under-representation of women in clinical trials
Clinical trials are the cornerstone of evidence for new medical therapies. However, a persistent issue shadows the reputation of these medical advancements: the under-representation of women in clinical trials. A short history on women in medical research For too long, there was an assumption that no fundamental difference existed between men and women, other than […]
Can you hear me? Giving patients a voice in medical publications
Gone are the days when patients were mere passive recipients of medical decisions! Today, patients are active participants in their healthcare journey and seeking information and involvement in decision-making. This shift has not only reshaped patient care but also impacted how medical information is communicated. Traditionally, medical publications and updates on trends have been authored […]
