Medical copywriting that educates and inspires
Effective medical copywriting is both an art and a science; it informs and educates, excites and persuades. At Elion, we produce impactful copy to help global pharmaceutical and medical device companies promote their products to their target audiences.
Elion Medical Communications is a medical communications agency based in New Zealand that offers medical writing support to pharmaceutical companies, medical device companies, and healthcare advertising agencies around the world. Elion specialises in medical copywriting for medications—prescription and non-prescription—and medical devices across a range of international markets.
Effective medical copywriting is both an art and a science; it informs and educates, excites and persuades. At Elion, we produce impactful copy to help global pharmaceutical and medical device companies promote their products to their target audiences.
Elion Medical Communications is a medical communications agency based in New Zealand that offers medical writing support to pharmaceutical companies, medical device companies, and healthcare advertising agencies around the world. Elion specialises in medical copywriting for medications—prescription and non-prescription—and medical devices across a range of international markets.
Why collaborate with Elion?
We find the story behind the science
At Elion, we blend creativity with scientific knowledge and an impeccable attention to detail. Our medical copywriters take complex scientific concepts and transform them into compelling stories that resonate with and engage healthcare professionals and patients alike.
Our work is inspired by decades of experience
Medical copywriting goes beyond words. To convey a message effectively, a copywriter must have a deep understanding of the audience. Our Elion writers excel in medical copywriting for a diverse range of target audiences, including doctors, executives, and patients. You can trust us to tailor medical copy that connects with your audience’s perspectives and interests.
Our copy is both creative and compliant
The world of medical advertising is ever-evolving, and regulatory guidelines and industry trends are constantly updating. At Elion, we pride ourselves on our ability to navigate this dynamic landscape. Our team stays up to date with the latest industry developments and regulatory requirements to ensure your copy remains compliant and effective.
We work across time zones
At Elion, our location and time zone are an advantage. Our global reach allows us to deliver high-quality medical copywriting with efficiency and flexibility, ensuring seamless collaboration, around-the-clock productivity, and faster turnaround times for our clients.
What we write
We work across a wide range of print and digital copywriting projects, including:
- core claims documents
- product brochures, factsheets and sales aids
- website content
- patient education materials
- healthcare advertising
- social media posts
- infographics
- scientific articles and publications
- marketing materials and advertisements
- podcasts and video content.
What we write
We work across a wide range of print and digital copywriting projects, including:
- core claims documents
- product brochures, factsheets and sales aids
- website content
- patient education materials
- healthcare advertising
- social media posts
- infographics
- scientific articles and publications
- marketing materials and advertisements
- podcasts and video content.
Elion’s approach
Imagine a work environment where you take centre stage. At Elion, we take a client-centred approach to medical copywriting, guiding you through the process with clear and transparent expectations at every step.
Elion leverages Productive, a leading project management tool, to oversee every aspect of your project with precision and efficiency. We maintain a transparent, collaborative process, providing regular updates and seamless communication. Your input and feedback are valued at every stage, ensuring a final result that truly reflects your brand’s voice and messaging.
Our Capabilities
Expertise in medical content
With deep industry knowledge and experience, we create accurate, high-quality medical content that meets the highest standards.
Tailored, impactful content
We craft content that speaks directly to your audience—whether healthcare professionals, patients or other stakeholders—ensuring clarity, engagement and action.
Regulatory excellence
We navigate complex medical regulations and guidelines, ensuring compliance and accuracy in every piece of content.
Seamless project management
From concept to completion, we oversee every stage of your project, ensuring efficiency, transparency and high-quality results.
Our areas of expertise
We have extensive experience across multiple therapeutic areas and are highly adaptable. We quickly navigate new therapy areas, products and devices.
Over the last few years, we have worked in the following areas:
- airway management and respiratory therapy (medical devices)
- anaesthesia (medical devices)
- dermatology
- mental health
- metabolic diseases, including diabetes
- oncology, with a focus on lung and breast cancer, targeted therapies and immuno-oncology
- respiratory diseases, including asthma
- rheumatology and autoimmune conditions
Our areas of expertise
While we have considerable experience across several therapeutic areas, we can also adapt quickly to working in new therapy areas and on new products and devices.
Over the last few years, we have worked in the following areas:
- Airway management and respiratory therapy (devices)
- Anaesthesia (devices)
- Dermatology
- Mental health
- Metabolic diseases (including diabetes)
- Oncology (primarily lung and breast cancer; targeted therapies and immuno-oncology)
- Respiratory disease (including asthma)
- Rheumatology and autoimmune conditions
- Virology
Who we work with
We collaborate with a diverse range of clients, primarily in the UK, USA, Ireland, Malaysia, China, Japan, Australia and New Zealand, including:
- medical communications agencies seeking medical writing support
- pharmaceutical, biotech and medical device companies
- clinical researchers and research teams
- medical organisations, charities and hospitals.
Medical copywriting FAQs
Medical copywriters produce clear, accurate and engaging marketing content for the healthcare and life science industries. Examples of copy content include brochures, sales aids, social media posts and health blogs.
Medical copywriters create marketing and promotional content for the healthcare and life science industries. In contrast, medical writers typically focus on scientific and medical documents, such as research papers, clinical trial reports, regulatory documents and educational materials.
Elion understands the pressures of medical copywriting, particularly tight timelines. We offer plenty of flexibility when it comes to projects; we are more than happy to work around your requirements. Our location in New Zealand also offers strategic opportunities for those in the northern hemisphere, as your projects are continuing to progress outside your business hours.
We adhere to local and international guidelines and regulations, including the Association of the British Pharmaceutical Industry (ABPI) guidelines, the European Union Medical Device Regulations (MDR), the New Zealand Advertising Standards Authority Therapeutic and Health Advertising Code, and the Australian Regulatory Guidelines for Advertising Therapeutic Goods (ARGATG).
We produce a range of copywriting content, including core claims documents, product brochures, factsheets, sales aids (print and digital), website content and patient education materials. If you have needs outside of those listed, please get in touch. We’re happy to tailor our services to your needs.
The above list is a sample of projects that we regularly work on. We’ll willingly adapt to your requirements and discuss projects outside of the listed areas.
Please reach out to us through the contact information below. We aim to reply to all enquiries within 1-2 working days, Monday to Friday (New Zealand standard time).
Absolutely! We work directly with MLR teams, building valuable relationships and ensuring a seamless and efficient review process.
