Industry Insights: MedComms
In this week’s round of insights, we highlight three recent talking points in the world of #MedComms and scientific publishing.
The impact of podcasts on scientific publishing
A recent article published in the ISMPP (International Society for Medical Publication Professionals) MAP newsletter explored how podcasts have become a valuable extension of journal publications. The article claimed that podcasts differ from conference presentations or static manuscripts as they offer conversational engagement to listeners. According to the article authors, podcasts can serve as publication extenders that provide insight into study data, clinical implications, or patient perspectives. However, the authors list clear objectives, defined audiences, and selected speakers as key pre-requisites to ensure a podcast’s credibility.
The Freelancing Barometer 2026: Results and insights
The #MedComms Freelancing Barometer has come out with the results from this year’s survey of freelancers in medical communications. In a webinar, Eleanor Steele and regional experts shared three years of comparative data on freelance trends. The findings suggested a gradual recovery from the post-pandemic slowdown, with more freelancers reporting that they worked as many hours as desired and met income expectations compared with previous years. According to the responses, many freelancers continue to rely on one or two key clients. Artificial intelligence (AI) adoption has accelerated sharply; around three-quarters of respondents reported using generative AI tools, primarily for brainstorming, literature search, and concept clarification. Overall satisfaction with freelancing remained high and was mostly defined by flexibility and autonomy.
Rebuilding trust in science: An ISMPP webinar
The Council of Science Editors (CSE) and ISMPP have announced a joint webinar, which will discuss how editors, authors, and researchers can strengthen credibility and engagement in scientific communication. The webinar will focus on the challenges of storytelling and public engagement, the use of AI tools, as well as malfeasance and research integrity. The format combines brief presentations with open dialogue and audience Q&A. The webinar will take place on 26 March, 2026 and is open for registration.
For more industry insights visit elion.nz/insights/.
Want to get in touch? Contact us today at https://elion.nz/get-in-touch/.
