Industry Insights MedComms: 8/11/24
This week’s medical communications post focuses on three of the latest insights in the world of #MedComms.
A guide on medical publication professionals’ earnings
The latest article in the MAP Newsletter of the International Society for Medical Publication Professionals (ISMPP) provides a guide on the compensation of publication activities in healthcare. Regional and international regulations have been put in place to answer the dilemma of ‘who gets what’ for contributing to a publication. These regulations aim to protect the efforts of patients and authors, as well as limit bias and conflict. The article contributes to the debate regarding compensation in publications by presenting practical examples and resources.
Further reading: Link
How to ensure the latest medical evidence is reaching healthcare professionals?
In a recent webinar published by EPG Health, expert speakers discuss how a smart digital approach can make scientific data more accessible to healthcare professionals (HCPs). HCPs often face challenges accessing relevant medical data and scientific information. Pharmaceutical companies struggle to cater to HCP needs, often targeting only prescribers and neglecting the broader HCP community. A smart digital approach can improve accessibility by improving access, personalising content and delivering it through the right channels at the right time.
View the complete on-demand webinar here.
Effectively delivering medical education through content
A webinar organised by Reuters Events explores ways of developing content to deliver medical education and build trust with healthcare professionals (HCP). The speakers aim to dissect various topics, such as developing strategies to balance independent and company-led medical education to meet modern HCP demands, effectively using educational content to engage HCPs and bridging medical education gap. Online registration for the webinar is now open, while the webinar itself takes place on 7 November.
Register for the webinar here.
To learn more about recent news in medical communications, check out our other Industry Insights on LinkedIn or visit elion.nz/insights/.
