Industry Insights: MedComms
In this week’s #MedComms insight, we discuss three topics on how medical communicators plan publications, create digital content, and present themselves in an evolving job market.
Improving strategic publications planning
A recent ISMPP article revisited the challenge of aligning evidence generation with scientific communications strategy. The piece published in The MAP Newsletter highlighted that today’s publications environment requires a dynamic, insight-driven approach that anticipates data needs early in the planning process. The discussion emphasised tighter integration between publications teams and evidence-generating functions. It also called for continuous environmental scanning to ensure publication strategies remain relevant in a fast-moving scientific landscape.
Link to article: https://shorturl.at/ezxNE
Why might Google be ignoring your article?
A recent NetworkPharma.tv interview explored why even well-written medical content often fails to rank on Google. The key message from the interview was that clinical accuracy alone seems to no longer be enough. According to the speakers, Google prioritises content that demonstrates EEAT (Experience, Expertise, Authoritativeness and Trustworthiness). For MedComms teams, this means ensuring articles clearly identify expert authors, use transparent sourcing, use ‘human signals’ and communicate complex science in a way that aligns with user intent.
Link to interview: https://shorturl.at/inwsr
How to make your medical writing resume stand out?
A recent American Medical Writers’ Association (AMWA) blog discussed practical guidance for anyone positioning themselves in the competitive MedComms job market. The article outlined how to present skills clearly, emphasise scientific training and showcase writing experience. This advice applies to positions related to academia, freelance projects or agency work. According to the article, a medical writer’s CV is not just a record of experience but a communication sample in itself.
Link to article: https://shorturl.at/kMlKu
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