Industry Insights: MedComms
This week’s medical communications insights focus on some of the latest news and discussion points in the world of #MedComms.
Storytelling as a core medical writing skill
A recent TriloTalk podcast revisited the role of storytelling in medical writing, challenging the idea that data alone can communicate meaning. The discussion introduced the PRISM framework, which encourages writers to focus on People, Rationale, Information, Structure, and Method (PRISM) when developing content. The speakers included Julia Forjanic Klapproth, Senior Partner at Trilogy Writing & Consulting, and Eleanor Steele, a freelance consultant working as the Med Comms Mentor. The key message was that storytelling is not about simplifying science, but about helping audiences understand why the data matter. As AI tools increasingly reproduce data-heavy text, the ability to shape a clear narrative is becoming a critical differentiator for medical writers.
Link to podcast, Julia Forjanic Klapproth, Eleanor Steele
Free webinar: Global policy pressures on pricing and access in pharma
Becaris Publishing has published the date of their upcoming webinar, which will aim to examine how government policies influence pharmaceutical pricing and market access strategies. The webinar will be held on 27 January 2026 at 17:00 CET. It is free and open to anyone interested in attending.
In the webinar, speakers will highlight the growing tension between global and local factors as evidence requirements, launch sequencing, and pricing transparency become more interconnected across markets. The discussion will emphasise the need for early alignment between clinical evidence generation and access strategy.
The ‘right’ path to publishing as a multidisciplinary team
An International Society for Medical Publication Professionals (ISMPP) survey explored how multidisciplinary research teams can approach publication when priorities differ across contributors. The survey highlighted trade-offs between speed, inclusivity, transparency, and impact. Responses underscored that no single publishing route fits all studies. Instead, publication strategies should reflect the nature of the data, the stakeholders involved, and the audiences that stand to benefit.
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