Industry Insights: MedComms
๐๐ป๐ฑ๐๐๐๐ฟ๐ ๐๐ป๐๐ถ๐ด๐ต๐๐: ๐ ๐ฒ๐ฑ๐๐ผ๐บ๐บ๐
In this weekโs round of medical communications insights, we discuss some of the latest news in the world of hashtagMedComms.
๐๐ฑ๐ฎ๐ฝ๐๐ถ๐ป๐ด ๐๐ผ ๐ฎ ๐ก๐ฒ๐ ๐ฅ๐ฒ๐ฎ๐น๐ถ๐๐: ๐๐๐๐ต๐ฒ๐ป๐๐ถ๐ฐ ๐๐๐ฃ ๐๐ป๐ด๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐
In the latest Digital Transformation episode posted by Networkpharma.tv, Mehrnaz Campbell, Founder at Cheemia & Cheemia ReSET, talks about what works and what doesnโt in the communications field and omnichannel engagement. Campbell emphasises the importance of remaining authentic and candid when communicating with healthcare professionals, focusing on real problems and sharing failures to speed up learning.
๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐๐ ๐๐ด๐ฒ๐ป๐ฐ๐ถ๐ฒ๐
EVERSANA, in collaboration with Google Cloud, has unveiled what it calls the first end-to-end AI (artificial intelligence) Agency in the marketing industry. This agency involves an automated model where specialised AI โagentsโ support strategy, omnichannel execution and content creation. The model promises to offer a potential shift in how teams buy and run communications services, focusing on AI-mediated processes and measurable time and cost savings. According to John Clarkson, Senior Vice President of strategic development at Eversana Intouch, the model employs a human-in-the-loop strategy, an approach where AI systems work together with humans and depend on human input.
๐ฅ๐ฒ๐ฑ๐ฒ๐ณ๐ถ๐ป๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐ฅ๐ข๐ (๐ฅ๐ฒ๐๐๐ฟ๐ป ๐ผ๐ป ๐๐ป๐๐ฒ๐๐๐บ๐ฒ๐ป๐)
On 9 September 2025, Graphite Digital will host a free webinar on โRedefining digital ROI: Engagement, experience, and the new metrics of success.โ In the webinar, the speakers will explore the meaning and value of ROI as well as the role of key performance indicators (KPIs) in successfully reaching target audiences.
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