The benefits of working with a medical communications micro-agency

Micro-agencies offer strategic advantages for medical communications projects, providing personalised, transparent, and flexible services that larger agencies in medcomms often struggle to match. What is a medcomms micro-agency? A medcomms micro-agency is an independent business operating in the medical communications industry with a lean core team of fewer than 25 members. This team typically consists […]
Using effective medical communication to increase vaccine uptake

Research estimates that vaccines save 2 to 3 million lives per year. During the COVID-19 pandemic, vaccinations prevented approximately 14.4 million COVID-19 deaths in the first year of their use. Vaccination remains one of the most cost-effective and impactful public health measures. However, it is a challenge to achieve sufficient vaccine coverage to protect communities […]
Catch up with the 2024 updates to the ABPI Code of Practice

The Association of British Pharmaceutical Industry (ABPI) Code of Practice updates came into effect on 1 October 2024. Key changes relate to: prescribing information (PI) and QR codes accountability for activities of personnel meeting support documentation. Pharmaceutical companies have until 31 December 2024 to become compliant. This blog discusses some of the important changes and […]
How to write a manuscript for a peer-reviewed medical journal

Writing a manuscript for a peer-reviewed medical journal is a critical step in sharing your research with the scientific community and advancing your academic career. However, this process can be complex and demanding, requiring careful attention to detail at every stage. This blog will guide you through some essential steps of writing and submitting a […]
5 tips from a medical editor to improve your writing

Are you wanting to improve your writing? Here are a few tips from the editorial perspective for new medical writers to remember when writing. Beware of misplaced apostrophes Make sure that your apostrophes are really needed and that – if they are needed – they are in the right place. Apostrophes don’t ever belong in […]
How Ozempic is redefining body standards

Ozempic’s Surge: A Blessing or a Curse? Ozempic® (semaglutide) — a prescription drug approved to treat type 2 diabetes — has become a sensation among those wishing to lose weight. Ozempic’s surge has raised questions about its benefits, shortcomings, and supply and added new sparks to the age-old debate about what makes the ‘ideal’ body. […]
Use of AI in modern-day drug discovery

In the rapidly evolving landscape of medical science and research, the emergence of artificial intelligence (AI) technologies has proven to be a transformative force in the field of drug discovery. Traditional screening processes and the subsequent analysis of collected data are both time and capital intensive. However, with the rise of AI, there have been […]
Targeted cancer therapy: An update

As their name suggests, targeted cancer therapies ’target’ the proteins that help cancer cells grow and spread. They represent an exciting and growing field of research in oncology. Recent findings in targeted therapies promise to revolutionise cancer treatment. Antibody-drug conjugates: Potential game-changers The science community often calls them ‘smart bombs’ or ‘biological missiles’. Antibody-drug conjugates […]
Irish medical device and pharma companies: How to work efficiently with medical writers in NZ

Ever wondered how you could give your business a competitive edge with access to 24-hour productivity? In the fast-moving landscape of healthcare and medical technology, collaboration across borders has become crucial for innovation and efficiency. By working across time zones, Irish medical device and pharma manufacturers can collaborate with medical writers working in New Zealand […]
5 statistics essentials for medical writers

Statistics. A word that can send shivers up even the most seasoned medical writer's spine. But statistics shouldn’t be feared or avoided; in fact, most of the time, it is simply misunderstood. While you – the medical writer – may not be responsible for conducting the statistical tests or generating the analytical outputs, you are […]
10 lessons I’ve learned working as a freelance medical writer for 10 years

As my tenth year as a freelance medical writer draws to a close, I’m taking a moment to reflect on some of the key lessons I’ve learned along the way. It has certainly been a rollercoaster ride with its ups, downs, and some downright topsy turvy chaos. It has been hard incredibly hard at times. […]
The stance of academic journals on the use of AI

With the rise of artificial intelligence (AI) tools such as ChatGPT, there is now increased scrutiny for its implications for authorship and use in medical writing. As AI is likely to become an integral part of the research process, understanding how prominent medical journals view submissions involving the use of AI tools is of paramount […]
