The hidden power of null findings
During past influenza outbreaks, governments spent billions stockpiling antivirals like Tamiflu (oseltamivir). A Cochrane review later revealed that key claims about the drug’s effectiveness were supported largely by unpublished trial data. Under pressure from the BMJ’s first open data campaign, manufacturers finally released the full data set, only to reveal no solid evidence that Tamiflu […]
Using systematic literature searches to boost scientific impact
In areas of scientific research, where findings evolve rapidly, systematic literature searches provide the perspective needed to prioritise confidently. An effective systematic literature search transforms scattered data into strategic insight. Whether you’re developing a publication plan, aligning messaging between internal teams, or building a foundation for the creation of scientific content, a systematic literature search […]
The healthcare data crisis: Digital fragmentation in Aotearoa New Zealand’s healthcare system
What if the healthcare system isn’t missing information, but missing integration? Aotearoa New Zealand’s healthcare system collects vast amounts of patient data every day – from GP visits and prescriptions to hospital stays and lab tests. But much of it sits untapped in digital silos, scattered across providers, regions, and outdated systems. That’s the heart […]
How medical communication is reshaping the narrative on menopause hormone therapy
The blog discusses how medical communication is helping to transform public perceptions of hormone replacement therapy (HRT) for menopause (also known as menopause hormone therapy), from the negative press it received in the early 2000s to a more informed and balanced understanding. It highlights the crucial role of science communication and medical writers in educating […]
Working effectively across time zones: the Elion advantage
In today’s interconnected world, remote work often means collaborating with teams spread across various time zones. While this offers numerous advantages, it also presents unique challenges. At Elion Medical Communications, we’ve strategically embraced this global setup, turning potential hurdles into powerful assets. Benefits of working in different time zones Working across time zones offers significant […]
The benefits of working with a medical communications micro-agency
Micro-agencies offer strategic advantages for medical communications projects, providing personalised, transparent, and flexible services that larger agencies in medcomms often struggle to match. What is a medcomms micro-agency? A medcomms micro-agency is an independent business operating in the medical communications industry with a lean core team of fewer than 25 members. This team typically consists […]
Using effective medical communication to increase vaccine uptake
Research estimates that vaccines save 2 to 3 million lives per year. During the COVID-19 pandemic, vaccinations prevented approximately 14.4 million COVID-19 deaths in the first year of their use. Vaccination remains one of the most cost-effective and impactful public health measures. However, it is a challenge to achieve sufficient vaccine coverage to protect communities […]
Catch up with the 2024 updates to the ABPI Code of Practice
The Association of British Pharmaceutical Industry (ABPI) Code of Practice updates came into effect on 1 October 2024. Key changes relate to: prescribing information (PI) and QR codes accountability for activities of personnel meeting support documentation. Pharmaceutical companies have until 31 December 2024 to become compliant. This blog discusses some of the important changes and […]
How to write a manuscript for a peer-reviewed medical journal
Writing a manuscript for a peer-reviewed medical journal is a critical step in sharing your research with the scientific community and advancing your academic career. However, this process can be complex and demanding, requiring careful attention to detail at every stage. This blog will guide you through some essential steps of writing and submitting a […]
5 tips from a medical editor to improve your writing
Are you wanting to improve your writing? Here are a few tips from the editorial perspective for new medical writers to remember when writing. Beware of misplaced apostrophes Make sure that your apostrophes are really needed and that – if they are needed – they are in the right place. Apostrophes don’t ever belong in […]
How Ozempic is redefining body standards
Ozempic’s Surge: A Blessing or a Curse? Ozempic® (semaglutide) — a prescription drug approved to treat type 2 diabetes — has become a sensation among those wishing to lose weight. Ozempic’s surge has raised questions about its benefits, shortcomings, and supply and added new sparks to the age-old debate about what makes the ‘ideal’ body. […]
Use of AI in modern-day drug discovery
In the rapidly evolving landscape of medical science and research, the emergence of artificial intelligence (AI) technologies has proven to be a transformative force in the field of drug discovery. Traditional screening processes and the subsequent analysis of collected data are both time and capital intensive. However, with the rise of AI, there have been […]
