5 ways to make the most of your freelance medical copywriter
Tapping into the specialised expertise of a freelance medical copywriter can add value to your pharmaceutical or medical device marketing campaign. An expert medical copywriter can create clear, concise, and engaging copy, and can help you to find the right words to navigate the complexity of regulatory and compliance requirements to create marketing materials that […]
9 tips to help get your article published
You have spent time and energy on completing your research and now it is time to get it published. This is an important step to getting your name recognised in the field and, most importantly, advancing the knowledge in your respective field. Here are nine tips to help you get published: 1. Select an appropriate […]
Statistics: errors for medical writers to watch out for!
Statistics are essential to how medical writers produce, present, and interpret medical data. However, it is not widely acknowledged that it can be difficult to get a good grounding in statistics. A small study published in the New England Journal of Medicine over 40 years ago found that the majority of doctors overestimated the positive […]
Success factors in academic-industry collaborations for research commercialisation
Academia and industry are two significant pillars which are essential for wider progress and development in society. While academia is largely concerned with the pursuit of knowledge and understanding, industry focuses on the application of knowledge to generate innovative solutions addressing the needs of (and subsequently improving) the lives of people. While these two pillars […]
Using AI systems to screen for breast cancer
Using artificial intelligence (AI) software and systems to diagnose breast cancer – this is no longer an idea, way off in the distant future. Oncologists and radiologists around the world now have the opportunity to partner with and benefit from AI. A 2022 large-scale, retrospective observational study* investigated the potential use and effectiveness of using […]
Why use Plain Language Summaries?
Have you ever been in the situation where you’re explaining your study methods or exciting research findings to a friend and they start to get a distant, glazed-over look? They’re struggling to understand the finer detail of your conversation. Or you’ve been called on to write a progress report, funding application, or article submission and […]