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Author

Toni Campbell

Articles by Toni Campbell

planning a succesful healthcare content strategy

Building a healthcare content strategy that works

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31 July 2025
Women Speaking To Doctor Hormone Replacement Therapy Menopause

How medical communication is reshaping the narrative on menopause hormone therapy

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30 April 2025
Latest changes to ABPI guidelines

Catch up with the 2024 updates to the ABPI Code of Practice

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30 October 2024
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Adrian Lau Elion Medical Writing Editorial Assistant

ADRIAN LAU

Editorial Assistant

PGDipBioEnt, BPharm (Hons), RegPharmNZ

Adrian graduated with a Bachelor of Pharmacy with First Class Honours from the University of Auckland in 2020 before becoming a New Zealand registered pharmacist. His interests in business and research commercialisation led him back to the University in 2022 to pursue postgraduate studies in Bioscience Enterprise, first receiving a Postgraduate Diploma with Distinction, then enrolling in the Master’s programme. At Elion, Adrian is involved in developing a training programme for new medical writers and provides regular editorial support to Emma. Adrian is an avid gym-goer and especially enjoys heavy weight training.

Emma Donadieu Elion Medical Comms Nz

EMMA DONADIEU

Founder and Managing Director

MSc

Emma gained a Masters in Science Communication at Imperial College, London. An accomplished medical writer and medical copywriter with over 18 years’ experience, Emma has worked with some of the UK’s most dynamic healthcare advertising agencies and medical communications agencies. Emma prepares manuscripts for peer-reviewed journals and crafts strategically-sound and persuasive copy, expertly working within the constraints of regulations and codes of practice. Emma and her family spend time in the outdoors of New Zealand and enjoy tending to their menagerie of pets.